At one time, a corporate video was seen as a vanity product. Now it’s an essential. So what’s changed? These days video is a vital weapon in the battle to get more eyes on your website. Search engines actively promote sites that include video content, meaning you can get ahead of your competitors when people search for your services. Video’s also hugely sharable – on Facebook, Twitter, Linked In, Instagram. In fact, research shows viewers spend 88% longer on websites that contain video and are 64% more likely to buy a product after watching a video about it.
And of course, video remains the most compelling way to convey your brand at conferences, seminars, presentations – even on your reception TV screens.
Talk to Mustard about your next video project and see examples of our recent work here: