One of the original founders of Archant Limited was Jeremiah Colman (1830 – 1898), the same person behind the famed Colman’s Mustard. The people of Archant liked the quirky name, especially since the unique taste of mustard helps to make food just a little bit more interesting. It possibly was a metaphor of sorts about how Mustard TV can make the life of its viewers richer and more fulfilling.
Colman’s Mustard serves as the inspiration behind the naming of Mustard TV. Image courtesy of Wikimedia Commons
Archant Limited, previously known as Eastern Counties Newspapers Group, is a 174-year-old Norwich based publishing company. Archant‘s portfolio of publications includes over 50 newspapers and 60 magazines, as well as several websites including an instant payday loans company which collectively reaches in excess of 6.4 million people monthly. The company, which was founded in 1845, currently employs about 1,459 people and has an annual turnover of £96 million.